Blue Olives

Recycling got it's modern start in the late 1960s and early 1970s both as a common sense New Economy idea -- mining urban ore -- and also as a practical solution to the lunacy of the "Throw Away Society." The pioneers of the early recycling movement often don't get enough credit in the annals of environmentalism. While saving spotted owls and whales has been the rage since 1970, recycling has been a center piece of the early urban environmental equation going back to the early parts of the 20th century. Unlike wildlife conservation and wilderness protection, recycling addresses the environmental impact of each and every person in a given city or town -- at home, at work and at play. It might come as a surprise, then, that the National Recycling Coalition (NRC) -- the premiere group that spearheaded major partnerships and initiatives back in the 1980s and early 1990s including The Buy Recycled Business Coalition; The Electronics Recycling Initiative; RecycleMania; the