The National Ad Council has teamed up with the Environmental Defense Fund to produce and air a public service campaign to educate the public about the realities of global warming and climate change. By now you should have read about this in your local paper. If you haven't, you can just Google "Ad Council Global Warming" or you can go right to the Ad Council or EDF for more information and to see the ads. I don't like the "Tick" clip, it just doesn't work--a bit heavy on the guilt-trip- through-cute-kid syndrome. But the "Train" clip is quite effective. You still get the cute kid in your face, but it says a helluva lot in 30 seconds. There are two radio pieces as well. Like "Tick," they play to a suburban sense of guilt, but the message gets across. "There's still time. Go to fightglobalwarming.com ." One very important thing to note, however, is that both radio ads refer to "greenhouse gas pollution." CO2, ...
Commentary on 21st century environmental issues from a cultural and social perspective.